ABOUT

Jane Doe. It's the name given to women without identity. We took it and made it the opposite.

Founded by two friends, for the women who surround them, the brand starts from one refusal: to go unnoticed. Whether you're chasing a dream or a sugar daddy, what matters is that you get to decide who you are.

We create authentic and provocative pieces that speak as loud as the women who wear them. And it all starts with one obsession: the perfect baby tee. A cut designed to sculpt every silhouette, in a stretch fabric that adapts and stays in place from morning to night.

It's not just a basic. It's the standard.